Marketing managers plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications, such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies, or analyze their findings.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
  • Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
  • Conduct economic or commercial surveys to identify potential markets for products or services.
  • Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
  • Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
  • Select products or accessories to be displayed at trade or special production shows.
  • Develop business cases for environmental marketing strategies.
  • Integrate environmental information into product or company marketing strategies, policies, or activities.
Work Context
  • Electronic Mail — 100% responded "Every day".
  • Telephone — 92% responded "Every day".
  • Face-to-Face Discussions — 80% responded "Every day".
  • Work With Work Group or Team — 70% responded "Extremely important".
  • Structured versus Unstructured Work — 64% responded "A lot of freedom".
  • Contact With Others — 69% responded "Constant contact with others".
  • Indoors, Environmentally Controlled — 81% responded "Every day".
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Work Activities
  • Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
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Detailed Work Activities
  • Confer with organizational members to accomplish work activities.
  • Develop marketing plans or strategies for environmental initiatives.
  • Develop marketing plans or strategies for environmental initiatives.
  • Develop sustainable organizational policies or practices.
  • Recommend organizational process or policy changes.
  • Develop marketing plans or strategies.
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Knowledge

Sales and Marketing
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
  • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
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Skills

Reading Comprehension
  • Understanding written sentences and paragraphs in work related documents.
Active Listening
  • Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
  • Talking to others to convey information effectively.
Critical Thinking
  • Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
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Abilities

Oral Comprehension
  • The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension
  • The ability to read and understand information and ideas presented in writing.
Oral Expression
  • The ability to communicate information and ideas in speaking so others will understand.
Written Expression
  • The ability to communicate information and ideas in writing so others will understand.
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Personality

People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
  • Achievement/Effort
  • Persistence
  • Initiative
  • Leadership
  • Cooperation
  • Concern for Others
  • Social Orientation
  • Self Control
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Technology

You might use software like this on the job:

Document management software
  • Adobe Systems Adobe Acrobat Hot Technology
  • Adobe Systems Adobe Reader
  • Dropbox
Video creation and editing software
  • Adobe Systems Adobe AfterEffects Hot Technology
  • YouTube Hot Technology
  • Apple Final Cut Pro
  • Flipgrid
  • Kapwing
  • Screencast-O-Matic
  • Screencastify
  • WeVideo
Graphics or photo imaging software
  • Adobe Systems Adobe Creative Cloud Hot Technology
  • Adobe Systems Adobe Illustrator Hot Technology
  • Adobe Systems Adobe Photoshop Hot Technology
  • Microsoft Visio Hot Technology
  • SmugMug Flickr Hot Technology
  • Adobe Systems Adobe Fireworks
  • Adobe Systems Adobe Flash
  • JamBoard
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Education

Bachelor's Degree or
Master's Degree
usually needed

Get started on your career:

Job Outlook

New job opportunities are very likely in the future.
Salary
$142,170
$74,620
$208,000+